Virtual Event Platform Redesign
A white-glove-only platform forced into self-service by COVID-19. Rebuilt the information architecture, introduced a Material-based design system, and overhauled the full control panel UI to serve a new generation of self-directed customers.
Interactive Customer Journey Tool
Dozens of disconnected tools across a large insurance organization made it impossible to understand how processes connected. Designed a three-tier visualization system spanning executive dashboards down to ground-level service blueprints.
Self-Service Policy Portal
Designed the full digital self-service portal enabling Verti customers to review and modify policies, make payments, file claims, and manage endorsements — from information architecture and interaction flows through production UI, shipped as an MVP in under four months.
Insurance Quote & Buy Platform
Complex quote flows built on long single-page forms were causing abandonment. Rebuilt as a mobile-first PWA with a multi-step process that stripped industry jargon, reduced cognitive load, and dramatically improved conversion — the 3rd generation of Verti's digital sales funnel.
hēRo3 Health Economics App
Health economists were building pharmaceutical cost-effectiveness models in Excel and R — a process taking weeks and prone to error. Designed a web application that made complex modeling accessible and collaborative, from IA through production UI.
Laundry View Application
CSC pioneered connected laundry over a decade before the redesign, but the interface hadn't kept pace. Modernized the UX to reduce machine selection to two clicks, surface cycle status intuitively, and deliver push notifications when machines free up.
Gateway 2017 — Cross-Cultural Experiences
Associate Creative Director for Alibaba's Gateway 2017 in Toronto — a capacity event connecting North American companies with China's consumer market. Led brand expression from concept through construction across booths, stages, a live broadcast studio, and directional systems in a three-month timeline.
Paris Air Show Pavilion & Chalet
Designed Raytheon's dual-space presence at the Paris International Air Show — a two-story chalet with reception and dining facilities alongside a single-story pavilion centered on product demonstrations. Unified messaging around innovation across all domains while supporting multi-billion-dollar contract negotiations.
Integrated Marketing Campaign
Multi-channel campaign supporting GCP's presence at the Journal of Light Construction eastern conference — built to drive awareness of a company rebrand. Spanned print advertising, a pre-show email sequence, a custom landing page with lead tracking, a 20×20 trade booth, and post-event follow-up.
Multi-Part Direct Mail Campaign
A three-phase, sequentially-delivered campaign targeting top brokers around the "Road of Life" theme. Phase one introduced the theme via audio card; phase two delivered a branded die-cast model; phase three arrived with a z-fold road map and comprehensive product messaging.
Advertising & Brand Guidelines
Developed a grid-based advertising system enabling team members at any skill level to produce on-brand materials accurately and efficiently. The framework scaled proportionally from quarter-page print ads to outdoor billboard placements across print, digital, and outdoor media.
Darex Packaging Solutions — Logo & Identity
When GCP Applied Technologies spun off Darex Packaging Technologies as an independent entity, the brand required visual cohesion after years of fragmented product-line branding. Designed a logo system using a droplet network and 22.5° slash motif that connected back to the parent company while standing on its own.